VIP Programs at Sweepstakes Casinos

The majority of sweepstakes casino players have likely heard of the sign up bonus, however many do not examine what occurs thereafter, i.e., the on going VIP rewards program reward system which will determine how much value the platform provides as a result of players continuing to engage with it... Show more

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Splash Coins
Splash Coins
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150,000 GC + 2 SC
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Epic Sweep
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Sweet Sweeps
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Spree
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Spindoo
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What Is a VIP Program at a Sweepstakes Casino Site?

The main advantage of using VIP programs (which can include some form of player level system tiered loyalty) is that it creates a way to retain players by rewarding them based upon their level of play. Since players feel invested when they reach a certain “player status rewards” level of VIP status (e.g., VIP Gold), this will increase the likelihood that the player remains active on the site compared to someone who has never reached such a level.

The additional benefits that are available as you progress up the VIP ladder are two fold. They provide the user with incentives to continue playing/engaging on the site but also serve as recognition of the player’s continued use.

VIP Programs are the most reliable way for users to obtain enhanced long term Sweeps Coins (SC) values. The majority of the items that provide the greatest amount of benefit to the player (i.e. higher percentage of SC back in cashback, daily bonus with SC, coins that offer improved SC ratio, dedicated VIP support priority customer service) are only provided to those who demonstrate continuous engagement.

How VIP Programs Are Structured

Points Based Systems

A “points system” is the most common type of Virtual Item Program (VIP). In a points program, as players earn loyalty points through game play and/or by purchasing coins, their total number of loyalty points will advance them to higher levels within the tier. Typically, the player earns an amount of loyalty points equal to some multiple of what they spend, for example A = B x C (where A = points earned; B = dollars spent on coin package; C = multiplier) and D = E x F (where D = points earned; E = SC wagered; F = multipler), with both rates typically being fixed. Platforms vary in whether the player’s accumulated tier points “carry over” from one time period to another (e.g. daily, weekly, month to date) or if they “reset” at the beginning of a new time period.

One advantage of using a points based system is that it provides the player with a clear view of how they are progressing toward advancing up the tiers. The player can easily see how many points they currently have, how many additional points are required to reach the next level, and how quickly their current activity based qualification rate will allow them to project themselves forward in terms of achieving advancement to the next level. As such, when compared to other types of programs used to advance players, points based programs tend to be the most accessible and easiest for players to manage when planning their deliberate advancement to the next tier.

Invitation Only VIP

Many casino sweeps sites do not post information regarding what it takes to reach VIP levels. Instead, if you have reached a certain level of interaction with the site, you will be invited directly by the VIP department at the site (via e mail, an in site notification, etc.,) or a personal phone call from a personal account manager.

Typically, Invitation only VIP programs are reserved for the highest tier of player activity. The lack of posted criteria can be frustrating for many players interested in learning how to qualify; however, the incentives for those reaching the upper tiers are usually the largest offered on the site. If you have been regularly using a platform, are actively engaging with it and have not received a VIP invitation from the site, sending an inquiry to Customer Support concerning potential VIP options is a fair approach.

Hybrid Programs

Many sites combine aspects of point systems, tiered programs and invitation only programs. For example, a player may work through Bronze, Silver and Gold tiers via a points based program while being identified by the site’s VIP staff as a high roller tier high value player once they reach a point where they meet a combination of criteria (i.e., they meet the requirements of one of the above mentioned tiers).

What VIP Benefits Look Like at Each Level

In general terms, there are several ways to classify the types of VIP benefits. Here is an example of how these could be categorized based on the common characteristics of the different type of VIP benefit:

Higher Percentage Cash Back

The cashback VIP bonus will have the greatest influence on your SC accumulation. In comparison, a “standard” player may receive 5% cash back on their net loss paid in GC. The “Gold” level VIP player would receive 10% cash back on their net loss paid in a mix of GC and SC. The “Platinum tier” level VIP player would receive 15% cash back on their net loss paid in SC only.

With all other factors being equal (i.e., as long as the percentage offered increases and the currency used to calculate the cash back is SC), along with the increased percentage provided by higher level VIPs and the lower amount of play through required at the top levels, this represents one of the strongest arguments you can use to support the pursuit of achieving higher levels within your VIP program. For example, if a player loses $200 worth of SC each week they get 10 SC back at 5% versus 30 SC at 15%. This represents a difference of 20 SC each week that has a tremendous opportunity to compound into significant savings over time.

Better Daily Login Rewards

Typically, VIP players are rewarded larger VIP sweeps coins bonus daily login rewards than standard players. Additionally, many platforms provide a second set of daily login reward tracks for VIP players. At the higher levels of VIP status, these additional tracks include substantially greater amounts of SC than those found in the standard daily login tracks.

As a compounding benefit, even a relatively modest improvement in the size of the daily login reward received by a player will accumulate far more value over time (i.e., one year) than a single large promotion.

Dedicated Account Management

VIP upper level players have an assigned custom offers account manager who will be the customer support representative for that individual. The account manager also assists in expediting all redemption requests, and will provide a customized offer of SC based on the player’s status as a VIP. Allowing a higher tiered player to have personal support for their account and making them aware of your desire to keep them engaged represents both a tangible advantage (support resolving any account issue you may encounter faster), and a method to communicate how much the platform wants to continue to have you play.

Faster Redemption Processing Time

The length of time for the cash award to be redeemed is usually less for VIP players, offering faster prize redemption. VIP players may have 1 to 3 day processing for redemptions while standard players would have 5 to 10 days. Many of the highest tiered players will get their redemptions processed within 24 hours, enjoying true priority withdrawals.

In addition to having priority over other players when requesting redemptions, a VIP player will generally experience less of a delay between earning redeemable SC and receiving the cash awards. This allows the VIP player to make decisions about how they want to use their money sooner.

Anniversary bonus

Almost every VIP program gives a player a SC bundle on their account anniversary. In most cases the amount of SC given is dependent upon which tier the player is currently playing at. Players who are considered “high” tier will be awarded a substantially greater SC bundle than lower tiered players. On occasion, these bundles may even equal some of the largest single event free SC opportunities offered by the casino, aside from Welcome Bonuses. Some platforms also award a birthday bonus SC bundle on the player’s birthday each year.

VIP Access to Exclusively Available Slots and Events

Players that are classified as VIPs will have exclusive promotions access to slots tournaments, drawings and special promotions that are limited to those who hold this type of classification. The tournaments and/or drawing for those that are classified as VIPs will almost always have larger SC prize pools than tournaments/drawings available to standard players. These are among the most sought after exclusive casino bonuses available on any platform.

VIP Benefits Summary by Tier Level

BenefitStandardBronze/SilverGoldPlatinum/Diamond tier
Cashback rateLow (GC)Low to ModerateModerate (mixed)High (SC)
Daily bonus SCMinimalLowModerateHigh
Exclusive packagesNoSometimesYesYes (best value)
Account managerNoNoSometimesYes
Withdrawal speedStandardStandardFasterFastest
Tournament accessStandardStandardEnhancedExclusive
Birthday bonusMinimalLow to ModerateModerateHigh

How to Qualify for VIP Status

The First step to moving up the tiers of many online gambling sites is to establish and show consistency in one of the three areas (gameplay) mentioned above. These are:

  1. Spend based qualification using SC. The majority of point programs will award loyalty points for SC wagered. The amount of SC played, even if it is low denomination, will provide steady accumulation of points as you continue to play. A player can also increase their rate of earning points through higher volatility games that have greater individual wagering contribution amounts compared to lower volatility games with lesser individual wager amounts.
  2. Purchasing coin packages. As stated earlier, some online gambling site platforms offer increased loyalty points or an acceleration of advancing the player’s tier level once they purchase coins. First time purchases, repeated purchases, and purchases of higher value packages can be used to qualify for VIP status at different rates depending on how often and how much is purchased.
  3. Platform activity. Some platforms use a variety of measures such as daily log in frequency, promotion activity, referrals etc., along with the volume of gaming played, to determine the player’s tier level. Those players who participate in various aspects of the platform tend to move through the tiers at a faster rate than those players who only gamble. Reaching key gameplay milestones can also accelerate tier progression.
  4. Maintaining minimum monthly activity levels. Platforms which utilize a tier system to measure qualification on a monthly or quarterly basis usually require players to meet a certain minimum activity requirement during each designated qualifying period in order to remain or advance their tier level. Failure to meet the required minimum activity level during a qualifying period may cause the player’s tier to revert to a previous level.

How to Evaluate VIP Programs Across Platforms

The best part of an evaluation is VIP status. How much redeemable sweepstakes currency SC can I get from VIP status when I redeem my SC? Those that provide a lot of SC by way of cash back, daily bonuses, and exclusive VIP casino rewards exclusive packages at each and every tier are better than the ones that give big bonuses on all the first tier level perks and save SC benefits for the last 2 tiers only.

When evaluating VIP programs determine which SC benefits you will receive at your realistic tier level based on your average game volume.

Clarity of Qualification Criteria

How do you know how many points you need to be able to advance to the next tier? If there are clear transparent VIP rules point system guidelines as well as clearly defined progression indicators, you will have a plan to work towards advancing to the next tier. Invitation only systems with unclear qualification criteria will create frustration as you try to decide where to place your activity in order to qualify.

Tier Maintenance Requirements

Will you lose your current tier after a month if you don’t continue to engage with the platform or will your tier be locked in for a quarter or year no matter how little you play? Knowing which type of program will help you evaluate whether or not you will be able to keep the same tier over time. Look for programs with fair VIP terms around tier demotion policies.

Cashback Rate and Currency at Your Target Tier

Determine the percentage of cash back that will be earned as a result of being at your target level on the VIP ladder. Determine if the cash back is paid out in either Standard Chips (SC) or Gold Coins (GC).

A 10 percent cash back paid out in SC chips at Gold VIP status is a much more favorable deal than a 10 percent cash back paid out in GC chips at Gold VIP status. This distinction is the foundation of the dual currency system that governs all sweepstakes casino promotions.

Do I Have a Realistic Path to Meaningful VIP Rewards?

Will there be some real bonus value generated by earning rewards at Bronze and Silver VIP levels, such as small increases in the amount of cash back earned with each chip upgrade, or slightly larger daily bonus payouts? Or does the VIP program have no real differences in rewards at lower VIP levels and save all real rewards for Gold and higher VIP levels. Look for programs listed among the best sweepstakes VIP bonuses that offer meaningful SC at every tier.

VIP Program Evaluation Checklist

FactorWhat to Look For
SC benefits at reachable tierMeaningful SC cashback and daily bonuses
Qualification transparencyClear criteria and progress tracking
Cashback currency at target tierSC preferred over GC
Tier maintenance rulesSustainable requirements for your play level
Realistic tier advancementAre meaningful benefits achievable?
Withdrawal speed upgradeFaster processing at target tier

VIP Programs vs. Standard Promotions: Why Long Term Players Should Care

New players naturally focus on welcome bonuses, they are by far the most prominent offer that is advertised to new players. But for players who intend to use one platform over an extended period of time (months or years), the sweepstakes VIP bonus program will generate more total value from cashback than any single one time sign up bonus.

For example, a generous welcome bonus might provide 50 SC when you first sign up. While it’s true that a VIP Gold upgrade in your cash back from 5%GC to 10%SC can generate an additional 10 SC per week and this amounts to 520 SC per year, before accounting for enhanced daily bonuses, exclusive promotions exclusive packages and anniversary rewards.

Common Mistakes to Avoid

  • Choosing an online game platform before researching the platform’s VIP program. Your platform’s VIP program is one of the most important factors in determining your long term value from a platform. Always check state eligibility and any geo restrictions before committing to a platform.
  • Focusing on how many game currency (GC) perks are provided at each VIP tier. Many online game platforms offer enhanced VIP gold coins bonus GC benefits at lower VIP tiers, however these are generally not very valuable. When evaluating the tier benefits of a VIP program, look for SC denominated benefits such as: cash back in SC, daily bonuses paid in SC, exclusive packages containing SC etc.
  • Failing to track your points / tier progress. If your platform offers a VIP dashboard visual representation of your progress toward the next tier, make sure to check it regularly. This could provide motivation for you to increase your activity on the platform just enough to earn your way up to the next tier.
  • Failing to continue to actively maintain your VIP tier status by failing to meet the maintenance requirements for the current tier. Online gaming platforms often have maintenance requirements associated with earning and maintaining VIP tier status. During times when your playtime is low, make sure to pay attention to whether or not you will lose a tier due to lack of activity. Check the bonus validity period for any tier related rewards that may expire.
  • Failing to ask about available VIP options. Some online gaming platforms have either invitation only or semi opaque VIP programs, and some players do not even know if they are eligible for their VIP program. If you are consistently playing on a particular platform and have not received a VIP upgrade, please reach out to customer support and inquire about available options. Complete account verification and identity verification in advance to avoid delays.
  • Only comparing VIP programs based upon headline cash back rates. All aspects of a VIP program are equally as important as the actual percentage rate including, but limited to: the type of virtual currency being used (GC v. SC); the playthrough requirement conditions; the maintenance requirements; and the realistic path to earning the next tier.

Frequently Asked Questions About VIP Programs at Sweepstakes Casinos

How do I sign up for a VIP program at a sweepstakes casino?

Typically, automatic enrollment into VIP programs occurs as a result of a player's level of participation. That means, there is no application process. As a general rule, players will earn points by playing games and making purchases. Players will be advanced to a higher tier once they have met the required point threshold via an automatic VIP bonus credit. Certain platforms also utilize invite only formats for their highest tiered VIP programs. If you're a frequent player and have never been invited to participate in the higher tiers of a VIP program, we recommend reaching out to customer service to see what types of VIP opportunities may exist within your chosen platform.

Final Thoughts

VIP Programs are essentially the long term approach to Sweepstakes Casino Play: The overall design of a social sweepstakes casino will reward consistent, loyal and ongoing play by offering benefits in excess of the benefits offered from playing any one Session (of the casino). For those that have chosen an online casino platform that they plan to continue to be a regular user of, advancing your way up the VIP Tier Ladder is the best way possible to increase the amount of SC Value that you get per Session. These are among the most high roller sweepstakes casinos features available to serious players.

In order for you to choose the right online casino platforms that will be your “Home” for the foreseeable future, the VIP Program at that online casino needs to offer enough SC Benefits at reasonable (reachable) Tier Levels, this includes:

  • Qualification Criteria that is transparent;
  • Cash Back Denominations that include lower wagering requirements SC Values (at least at Mid Tier);
  • A Reasonable Path to Progression through tiers that reward the kind of player you are! Look for mobile friendly VIP bonuses on platforms you use on the go.

As part of every platform review conducted by SweepsPulse, we evaluate the quality of each online casino’s VIP Program. Visit our full casino rankings page to compare loyalty programs across platforms  or go directly to a specific casino’s review page to view their current VIP tiers, qualification criteria and requirements. Additional details including terms and conditions, minimum redemption threshold, cash prize withdrawal options, gift card redemption, maximum redemption limit, responsible gaming tools, and age verification requirements are available on each individual casino review page.


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